Copilot works. The ROI doesn’t. Yet.
We get you there.
Copilot implementation studio. Based in Montclair, NJ.
You bought thousands of Copilot seats.
You rolled them out to work faster, shrink deadlines, and improve communication.
Months later, that isn’t happening.
Only a handful of employees are embracing it.
Most have forgotten it exists.
And your CFO is asking questions.
You know, at best, your team is using a $30 per-seat tool to write emails.
Ouch.
Your Current RealityThe Harsh TruthYour 6,000-seat Copilot rollout is a seven-figure expense. Monthly.
You’re doing everything you can to promote video tutorials, host learning sessions, or talk it up in All Hands. But you sign the invoice. The cost keeps ticking while results lag.
Where We Come InSomething in Common is a Copilot optimization studio.
We don't sell you software you already have.
We make the software you already bought actually work.
Companies are only using about 10% of the Copilot seats they’ve paid for, and we know why.
Citi Research analyst note, cited by the Wall Street JournalYour employees are scared of Copilot, but you think it’s the best thing ever. We bridge that adoption gap.
Something in Common is the optimization layer between your Copilot licenses and the ROI you’re counting on.
01 Data Governance
We assess your Microsoft 365 environment, including permissions, to ensure Copilot only accesses the right info from the right places. The result is a more secure AI environment that employees can use with confidence.
02 Workflow Integration
We map your existing workflows across departments to identify the highest-ROI insertion points, and build the connectors, prompts, and automations that make Copilot a native part of how work gets done.
03 Use Case Training
We develop role-specific use case playbooks tailored for each team, so every user understands exactly how Copilot applies to their actual job. Role governance allows for clear and focused work.
Our PhilosophyWe make AI work for your company. By making it work for your people.
People don’t ignore good AI tools because they’re resistant to change. They ignore them when the tool creates friction instead of removing it. When Copilot is fitted to the way teams already work, adoption becomes a byproduct, not a rollout strategy.
We measure impact from day one because “potential value” doesn’t hold up in an executive meeting.
We take your existing tech stack and get your team to use it, starting with Copilot.
I’m Sam, the Founder of Something in Common.
With more than 15 years at the intersection of technology, operations, and user adoption, I help organizations turn complex software into solutions people actually use.
I’ve led enterprise platform rollouts across hundreds of locations. My work has supported organizations including the United Nations, Cornell Tech, Coachella, and Guess. I don’t just develop strategy, I architect, implement, and scale enterprise solutions that drive measurable adoption.
Something in Common was built on a simple belief: powerful software only succeeds when people are equipped to adopt it. My career has been focused on closing that gap, helping organizations accelerate adoption, improve engagement, and unlock the full value of their technology investments.
“When technology is designed around people, transformation actually sticks.”
Case Study
We helped R/A Restaurant Associates Build a Revolutionary Operations Platform.
We translated their vision into a connected platform that finally gets teams working as one. Governance, approvals, effort, and prioritization are built in from the start. Using Power Automate, Excel, and SharePoint, we created a system that turns scattered processes into a single, intelligent workflow.
We’re solutions architects, implementation specialists, and customer success developers who bridge this gap every day.
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Microsoft partners and big consultancies are largely incentivized to sell you more: more licenses, more modules, more engagement hours. We're hired to make what you already own perform. Different incentive, different outcome.
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You're not getting a rotating cast of junior consultants learning on your environment. You get people who've owned enterprise AI deployments end to end and know where they actually break.
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The Big Four will scope a year. We're built to deliver a measurable win in your first cycle and compound from there.
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We don't define success as "delivered the engagement." We define it as the outcome metric moving — and we report on it whether it flatters us or not.
ROI from Copilot doesn’t come from rollout. It comes from adoption.
Let’s bring this project home.